Off the Cuff: Custom-Make Your Own Affordable Watch at Boccia Titanium

Ever dream of creating a custom watch just for yourself? Maybe one composed of your favorite colors, or your sports team’s colors? Boccia id. Watch configurator now makes that possible.

 0n the Boccia website you can go to the watch configurator section where they start you out with the baseline titanium watch case – your choice of either a silver or black titanium case.  You then go on to choose your bezel color ranging from black or grey to colors as bright as light teal and tangerine.  Continuing on, you get a choice of dial colors– everything from gold, to purple, or even a classic white. Next up are hand color choices.   In total there are 19 different color choices for bezels, dials, and hands – a palette for any color taste.

  To finish your watch off, you can choose your own custom strap color from 11 different choices, including two titanium bracelets. Oh, wait- there’s one more thing … you get to choose if you want a mineral crystal or a sapphire crystal ($50 more).

 This is any watch lover’s dream come true, at a really affordable price ranging from $145 – $245 (depending on if you pick a titanium bracelet or a rubber strap, and if you pick a sapphire vs. a mineral crystal). What makes creating your dream watch even better is that the production time is only 1 day, so be you’ll be sure to receive your watch within the week – a great last-minute gift item.

 I decided to personally try this configurator out myself. With an idea in mind, I went to the Boccia website and began creating. After 15 short minutes I had the watch I imagined – black titanium bracelet, and slate gray bezel with an orange face. What was even better was receiving the watch a mere 3 days later!

 After wearing this watch for a few weeks I have found that it’s rugged, durable, doesn’t seem to scratch, and it’s colorful! I’ve received multiple comments and compliments on it, and what’s best is that I get to tell everyone I designed it myself!

Affordable Watch Week: Officina Del Tempo Means Business

Italian styling and design never looked as fresh as in the brand new Business Chrono collection of timepieces from Officina Del Tempo. Made in Italy with Italian design directives and superb craftsmanship, the Business Chrono collection of watches is one powerful chronograph.  This urban chic series offers men who like cutting-edge styling a true statement of individuality and distinction.

The Business Chrono collection is crafted in stainless steel with brushed and polished finishes in a 46 mm size.  There are eight different eye-catching models.  Among the offerings are leather straps and gel straps with white dials, black dials and blue dials. Three bold black dialed versions feature bright red, blue or lime green hands and markers for mysterious appeal. These models embody a more casual elegant appeal – perfect for the man who wants to bring a little surprise to table. However, with the leather strap instead of the gel strap on these watches, one can easily go from boardroom to after-hour drinks. In fact, Officina Del Tempo creates these leather straps according to strict Euro standards. To achieve a fully Green process, no chemicals are allowed in the dyeing of the leather. This also produces a beautiful finish and unique look for such a value-oriented product.

 Easy readability of the Business Chrono is key, and so the dials are clean and legible, each with a color coordinated center seconds hand.  The Business Chrono series utilizes Swiss Made Ronda 5030D quartz movements with date indication between 4:00 and 5:00. Water resistant to 10 atm, the leather strap versions retail for$765, while the urban-chic gel strap models will ritual in the lower $700’s. 

Affordable Watch Week: SEAH® Astrological Watches Bring True Individuality

A great watch with a singular message, SEAH® Watches offers individual style with its astrological message. For men, the bold 42mm automatic watches with three hands and date are truly appealing. These watches look and feel great on, and are Swiss Made according to the strictest standards. Offered in either stainless steel or in 18-karat yellow or rose gold 10micron plating, SEAH® Watches feature trademarked designs for the astrological symbol on the dial.

 SEAH® — which is an ancient world for “time” – is a piece of high-quality art, jewelry and an iconic timepiece that focuses on the soul. The brand was seven years in the making. It was developed by Rachel Levy, who conceived of it one day in her yard during a blackout after a hurricane hit in Florida. Every SEAH® watch features multiple elements of nature and astronomy – whose first roots were founded in astrology, with the stars, sun, moon and planets.  The bezel of each SEAH® watch is engraved with the infinite waves of the ocean; each hour marker represents a heavenly star; the center of the watch features the illuminating sun; the hands are the Sun’s rays. At the summit of the dial, is the personal zodiac sign that reflects the wearer’s inner traits. The watches have a design patent pending (for the dial, attachments, pushers, crown and bezel). 

 SEAH® watches offer a three-year warranty and a diamond certificate. Every watch is created in a limited edition of 50 pieces and each features an engraved caseback with the appropriate sign. Watches are water resistant to 10ATM.  This watch, with dark brown dial and alligator strap, retails for $3,200.

Affordable Watch Week: Summer is Perfect Timing for Marvin Watches

This great new Marvin Watch Malton 160 Cushion Automatic watch has an incredible retro look to it that makes it easily double as a sport or modern vintage day time watch. It houses a Sellita SW 200 mechanical movement wit h26 jewels and 38 hours of power reserve. The bold 42x42mm cushion-shaped case is crafted in stainless steel and is water resistant to 5 ATM. The Swiss Made watch features a gray dial, sapphire crystal and vintage leather strap with race-car inspired perforations. It retails for $1,310.

Weekend Sojourn: Father’s Day is Around the Corner – A Great Father's Day Gift is Cufflinks

SEAH® cufflinks are created in stainless steel or in steel with 18-karat goldplated accents. Each features a unique, patented design of the astrological sign. They retail starting at $290.For dad, husband, son or significant other – there are few great pieces of jewelry one give a man—but nothing is as bold and alluring as cufflinks for that well-groomed guy.

When cufflinks first appeared on the scene at the beginning of the 17th century, they were a sign of social rank and allowed men to out-rival one another in their originality. Even today, 500 years later, cufflinks celebrate individuality and personal statement.

Encased in a cage of steel, sporting an array of carbon details, these cufflinks offer a balance wheel mechanism that moves perfectly with every swing of the wrist. TF cufflinks are air and watertight and resistant to shocks .Each pair of cufflinks is individually numbered and a variety of designs are offered, starting at $435. So, what kinds of cufflinks are out there? All sorts of great designs – -from tourbillon cufflinks by Swiss brand TF Est. 1968 that have moveable parts in them and emulate watchmaking, to truly personalized astrological sign cufflinks by  SEAH(R).

Watch Stops 2012: Las Vegas Shows

The big USA watch and jewelry shows are here. In Las Vegas from May 31 through June 4 – but sadly not open to the public – several important exhibitions take place, including the JCK Show and the Couture Show. At these exhibitions, brands unveil to the US market press and retailers the newest pieces coming into the USA. Typically, this is a show for those who didn’t make it to Geneva or BaselWorld earlier in the year, but every once in a while, a brand surprises us with something new here, too.

This week, in honor of summer, we at Atimelyperspective.com are bringing you some great, truly affordable and fun watches that will weather the elements of summer wonderfully at a price that makes them weekend wear or just plain “gotta haves.” Stay tuned next week for Affordable Watch Week!

Video: Omega Rolls Out Start Me Up TV Commercial for London Olympics

We dont often cover TV commercials here at atimelyperspective, but this one is well worth a viewing.  It is the first  OMEGA LONDON 2012 TV commercial, featuring the world-famous Rolling Stones soundtrack “Start me Up,” along with some amazing athletes and their determination.

 The television commercial, produced in 15-, 30- and 60-second versions, features Chinese diver Qiu Bo, U.S. swimmer Natalie Coughlin, British heptathlete Jessica Ennis, U.S. sprinter Tyson Gay, South African swimmer Chad Le Clos and U.S. pole vaulter Jenn Suhr – all Olympic hopefuls and OMEGA Brand Ambassadors – and focuses on the athletes’ concentration in the pivotal minutes and seconds before competition, a moment in time for each athlete than can set the tone for his / her entire performance. 

 OMEGA, the official timekeeper of the London 2012 Olympic Games, which we have covered here and here, celebrates  the great moments in time that are at the heart of the Olympic movement in this commercial, which was filmed in five separate locations in South Florida. 

 The Rolling Stones soundtrack also celebrates this London iconic band. The  1981 hit, “Start Me Up” has been remixed by star producer Don Was and provides the perfect soundscape for the world-class athletes.

Video: Audemars Piguet’s Brand Ambassador, Novak Djokovic Breaks the Rules

In a few short days, a full video of the one below will be released. But here we introduce a sneak peek of Audemars Piguet’s brand ambassador, Novak Djokovic in a special moment on video.

Recently Audemars Piguet unveiled one of the most creative ad campaigns in haute horlogerie – “To break the rules, you must first master them.”

 Coming from a brand with such a long and rich watchmaking tradition and history, the campaign truly strikes a chord about the ability of Audemars Piguet to boldly blend excellence, perfection and innovation. Because of its past, the brand can break boundaries year after year – offering standards of excellence and invention.

The concept translates beautifully, as well, in to the fields of sports and action that its ambassadors occupy. They are all masters in their arts and achieve their own breakthrough results time and again. The video from  pro Serbian tennis champion  Djokovic, “Nole,”  (with three Grand Slam titles in 2011, and a  bronze medal in the Beijing Olympic Games) highlights some of his unique moments, and is the first in a series that will profile each of Audemars Piguet’s ambassadors and their impossible but accomplished moments.  

The sportsmen who have truly captured the imagination of the world are those who defied convention – who broke the norm and pushed their sport into new frontiers, daring to what was never thought, was possible. This should be an interesting series.

 

Time Capsules, Commentary: Memorial Day — Perrelet Honors America

It was in 1868 that Memorial Day was officially proclaimed. Originally, the day was called Decoration Day, and was developed as a day of remembrance in America for those who have died in our nation’s service. It is a day where the American flag runs high – on flagpoles, in cemeteries, in the homes of those who have served and fallen. Having had a father who served in the marines, an uncle who served in the Navy, a father-in-law who served in the army and a host of friends who served in our forces, I am proud to have holidays that honor these men and women.

For true patriots, there is a fine watch to show your colors. Those of you familiar with Perrelet—inventor of the automatic watch back a couple of centuries ago – are familiar with the brand’s famed double rotor watch.  Now, the brand’s Turbine watch features cut-outs in the top-level dial that rotates much like a turbine — allowing for visibility of the lower dial in a motion format that is propelled by the movements of the wrist. The Turbine XL America is a 50mm DLC black coated steel timepiece, whose outer bezel has blue sections with 50 stars. The lower spinning dial, or turbine, features red and white stripes, for a Grand Old Flag look. It retails for approximately $7,000.

Breaking News: Introducing the All-New Jaeger-LeCoultre Women’s Rendez-Vous

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With this new series, Jaeger-LeCoultre brings its centuries of expertise in women’s watches full circle. This brand has long been creating significant watches for women– forging ahead in innovation, design and technology at every turn.
The sensual round case of the Rendez-Vous watch takes its inspiration from the Art Deco era, and captures a vintage appeal in a thoroughly modern and sleekly seductive new interpretation. The Rendez-Vous Night/Day watch offers a stunning rendition of night moon and stars or daytime sun in the aperture at 6:00. There are several versions of the Rendez Vous, each enhanced with 60 Top Wesselton VVSI diamond brilliants set in a grain setting on each Rendez Vous bezel.
The 29mm version is powered by a 214-part mechanical movement. Each and every part inside this case works perfectly together to keep time for 42hours before needing to be rewound.  The 34mm version offers 43 hours of power reserve.
There is also a Rendez Vous Date watch that is only available in a 34mm steel case that houses a quartz movement for those who prefer it.  Each Rendez-Vous is crafted in either steel or 18-karat pink gold with a bracelet or alligator strap. Every version goes so gracefully from business to evening or from boardroom to ballroom.  Additionally, haute joaillerie and haute horlogerie versions being unveiled soon. Timelessly elegant, Rendez-Vous is hand crafted and finished with vigilance and eye to detail that is as discerning as the woman who wears it.
Atimelyperspective has many more aspects of the unveiling of this collection and the brand’s history with women’s watches to share. Stay Tuned.