We dont often cover TV commercials here at atimelyperspective, but this one is well worth a viewing. It is the first OMEGA LONDON 2012 TV commercial, featuring the world-famous Rolling Stones soundtrack “Start me Up,” along with some amazing athletes and their determination. The television commercial, produced in 15-, 30- and 60-second versions, features Chinese …
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In a few short days, a full video of the one below will be released. But here we introduce a sneak peek of Audemars Piguet’s brand ambassador, Novak Djokovic in a special moment on video. Recently Audemars Piguet unveiled one of the most creative ad campaigns in haute horlogerie – “To break the rules, you …
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It was in 1868 that Memorial Day was officially proclaimed. Originally, the day was called Decoration Day, and was developed as a day of remembrance in America for those who have died in our nation’s service. It is a day where the American flag runs high – on flagpoles, in cemeteries, in the homes of …
Continue reading “Time Capsules, Commentary: Memorial Day — Perrelet Honors America”
Tj With this new series, Jaeger-LeCoultre brings its centuries of expertise in women’s watches full circle. This brand has long been creating significant watches for women– forging ahead in innovation, design and technology at every turn. The sensual round case of the Rendez-Vous watch takes its inspiration from the Art Deco era, and captures a …
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In honor of the London 2012 Summer Olympic Games, which begin on July 27, 2012, Omega has added three “London 2012” Limited Edition timepieces to its Olympic Timeless Collection. The Omega Seamaster 1948 Co-Axial “London 2012” Limited Edition watch mimes the very first Seamaster that was unveiled in 1948 – the same year of the …
With so many great beach things to do this sunny season — it may be time to don this really cool Chopard Happy Beach Chrono watch from the Happy Sport Collection. It is just a fun, easy-to-wear watch. With its 42mm case in 18 -karat rose gold, the Happy Beach Chrono features a painted dial representing a strip …
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Franc Villa creates innovative timepieces utilizing high-tech materials and forward-thinking technology. All of this comes together beautifully in this FVa35 SuperSonico 5 Minutes Repeater, Superligero Concept watch. All timepieces in the SuperLigero Concept collection are built using Lightnium, an aluminium-lithium based alloy from the aeronautical engineering field. This alloy is incredibly light weight yet offers …
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Just a couple of nights ago at the wonderful Milk Studios in New York City, David Yurman unveiled its newest concept in men’s timepieces: Revolution. This premiere American jewelry and watch designer has not released an all new collection since its Classic line took Yurman followers by storm in 2009. The series, which comprises fine …
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It’s almost upon us — the season for sailing, yacht racing and enjoying the great oceans that surround us. This summer a wealth of great regatta races abound – some are even preliminary races for the 34th America’s Cup races that are finally coming back to US waters in 2013. For skippers commanding some of …
It’s no secret that watch brands love cars and vice versa – since they are both precision machines. Currently a host of watch brands are making new alliances. TAG Heuer partners with the Monaco Grand Prix and the Automobile Club de Monaco for the same reasons it is ineluctably linked to the other two “Triple …
Continue reading “Time Capsules: Racing Watch News from TAG Heuer, IWC, Bremont”