If there was a best of show prize for the most amazing “booth” at SIHH, IWC would have won it hands down this year. To celebrate the release of a complete collection of pilots’ watches – including several impressive new TOP GUN pieces – the brand transformed its booth into a replica of a US aircraft carrier, complete with control tower, and fighter plan simulator. If this looks great to you- wait till you see a few more of the watches! Stay tuned.