Video: Audemars Piguet’s Brand Ambassador, Novak Djokovic Breaks the Rules

In a few short days, a full video of the one below will be released. But here we introduce a sneak peek of Audemars Piguet’s brand ambassador, Novak Djokovic in a special moment on video. Recently Audemars Piguet unveiled one of the most creative ad campaigns in haute horlogerie – “To break the rules, you …

Time Capsules, Commentary: Memorial Day — Perrelet Honors America

It was in 1868 that Memorial Day was officially proclaimed. Originally, the day was called Decoration Day, and was developed as a day of remembrance in America for those who have died in our nation’s service. It is a day where the American flag runs high – on flagpoles, in cemeteries, in the homes of …

Breaking News: Introducing the All-New Jaeger-LeCoultre Women’s Rendez-Vous

Tj With this new series, Jaeger-LeCoultre brings its centuries of expertise in women’s watches full circle. This brand has long been creating significant watches for women– forging ahead in innovation, design and technology at every turn. The sensual round case of the Rendez-Vous watch takes its inspiration from the Art Deco era, and captures a …

Time Capsules: Product –Omega Unveils Newest Olympic Watches for London Summer Olympics

In honor of the London 2012 Summer Olympic Games, which begin on July 27, 2012, Omega has added three “London 2012” Limited Edition timepieces to its Olympic Timeless Collection.  The Omega Seamaster 1948 Co-Axial “London 2012” Limited Edition watch mimes the very first Seamaster that was unveiled in 1948 – the same year of the …

Time Capsules: Product—Happy Beach from Chopard – perfect for summer

With so many great beach things to do this sunny season — it may be time to don this really cool Chopard Happy Beach Chrono watch from the Happy Sport Collection.  It is just a fun, easy-to-wear watch.  With its 42mm case in 18 -karat rose gold, the Happy Beach Chrono features a painted dial representing a strip …

Time Capsules: Product – Franc Villa 5 Minute Repeater – Years of Pleasure

Franc Villa creates innovative timepieces utilizing high-tech materials and forward-thinking technology. All of this comes together beautifully in this FVa35 SuperSonico 5 Minutes Repeater, Superligero Concept watch. All timepieces in the SuperLigero Concept collection are built using Lightnium, an aluminium-lithium based alloy from the aeronautical engineering field. This alloy is incredibly light weight yet offers …

Time Capsules: News – David Yurman Starts Revolution

Just a couple of nights ago at the wonderful Milk Studios in New York City, David Yurman unveiled its newest concept in men’s timepieces: Revolution. This premiere American jewelry and watch designer has not released an all new collection since its Classic line took Yurman followers by storm in 2009. The series, which comprises fine …

Trend Report: Gotta Regatta

It’s almost upon us — the season for sailing, yacht racing and enjoying the great oceans that surround us. This summer a wealth of great regatta races abound – some are even preliminary races for the 34th America’s Cup races that are finally coming back to US waters in 2013. For skippers commanding some of …

Time Capsules: Racing Watch News from TAG Heuer, IWC, Bremont

It’s no secret that watch brands love cars and vice versa – since they are both precision machines. Currently a host of watch brands are making new alliances. TAG Heuer partners with the Monaco Grand Prix and the Automobile Club de Monaco for the same reasons it is ineluctably linked to the other two “Triple …

Off the Cuff: Montegrappa NeroUno – Uno Delight!

For the past few weeks, Atimelyperspective has been testing the boldly beautiful Montegrappa NeroUno timepiece, which is sold in a superb set along with matching cufflinks and a chic black resin Montegrappa NeroUno fountain pen.  Montegrappa is known the world over for its fine Italian craftsmanship in writing instruments, with luminaries and dignitaries from around …