By Jonathan Bues, IW Magazine On Wednesday, the editors of International Watch [for whom the founder of Atimelyperspective writes], met with Guy Semon, Vice President of Sciences and Technology at TAG Heuer, who was in New York to show the press his firm’s new Microgirder 2000 chronograph, unveiled in Geneva last month. Semon, a former …
Continue reading “Video: Guy Semon Explains The Evolution of TAG Heuer Chronograph Technology”
Known for its innovative approach to watchmaking, TAG Heuer has long created some wonderfully exciting women’s sport watches, but this new Formula 1 TAG Heuer Lady Steel & Ceramic watch may beat them all! The alluring, immediately recognizable timepiece is crafted of high-tech ceramic and meticulously set with diamonds on the dial and bezel of …
Exhibit at the clock museum. Watch lover visiting Switzerland? If so, most likely you’ll want to schedule a visit to the mecca of Swiss watchmaking, La Chaux-de-Fonds. It is a quick stop, but many brands call this district home. The capital city of the 1,000-meter-high district of La Chaux-de-Fonds, is the canton of Neuchâtel– where …
Continue reading “Weekend Sojourn: Visiting the Swiss Watchmaking mecca of La Chaux-deFonds”
Just a few days ago, the 11th Annual Grand Prix d’horlogerie was held in Geneva –this is the watchmaking awards event of the year — a wonderful event chocked with emotion, entertainment and serious tribute. Winners were in a host of categories – and you get to see here a vast array of timepieces. …
FoCartier Tank Watches, ca 1940sr those of you who are history buffs or those interested in a little more fun information to pack in to your thought processes about watches, we are bringing you a little insight into the just-over-a-century-old wristwatch era. Sure there are a few prior “watches for the wrist” on historical record …
Continue reading “Time Capsules: Commentary — Fun Facts about the Birth of the Wristwatch”
Just two months after TAG Heuer dropped Tiger Woods as its ambassador, one it had had a long-standing relationship with, Rolex picked up the golf star, stating “he has a long career ahead of him.” Rolex also has a long commitment to the world of golf, and is pleased to have Tiger Woods on board. …
Continue reading “Rolex Watches Signs On Tiger Woods as New Ambassador”
Just a few months ago, when we were in Geneva for the SIHH, ATimelyperspective met with TAG Heuer and reviewed the then-amazing Mikrograph (the first mechanical chronograph to achieve 1/100th accuracy). Recently, TAG Heuer unveiled the Mikrotimer Flying 1000, a new concept watch made entirely in house that is capable of accuracy to 1/1000th of a …
Tag Heuer is no newcomer to the world of automotive adventures. We’ve been loving this brand’s strong Monaco and Carrera watches since it burst onto the racing world scene long before it even had “Heuer” attached to its name. Made even more legendary on the wrists of celebs such as Steve McQueen in historic movies, …
Continue reading “Watch Stops 2011: BaselWorld – TAG Heuer Release a McLaren Marvel”
Since its inception just over 150 years ago, TAG Heuer has been involved in Olympic timing, automobile racing and more. As such, the brand continually remains on the cutting-edge when it comes to developing timepieces that can time to fractions of a second. Pushing the envelope of traditional watchmaking, the patented Carrera Mikrograph 1/100th Second …
Continue reading “Time Capsules: Product – TAG Heuer Mikrograph 1/100th Cuts through Time”
TAG Heuer and Parsons The New School for Design revealed the winners of a 10-week competition called the “Art of Watchmaking,” that charged eight teams of Parsons product design students with reinterpreting TAG Heuer’s classic Monaco chronograph. Three winning teams were selected by a panel of judges, and TAG Heuer has the potential to produce …
Continue reading “Time Capsules: News — Watch Design Contest Yields New TAG Heuer Monacos”