While the official opening of the new Fiifth Avenue Rolex boutique isn’t until May 10, we here at Atimelyperspective.com got a chance to visit the store and get a sneak peek. We promised not to reveal anything yet, but it is beautifully appointed in wood and marble and featrues a spectacular Rolex selection of timepices. In fact, an entire wall of watches greets customers — making one very cohesive brand statement. If you plan to be in New York City soon– visit the new Rolex store.