Since its total overhaul in design several years ago, Concord has witnessed an amazing following of collectors and connoisseurs who enjoy the boldness and individuality of the C1 design. Now the brand presents one more extremely regal creation – the stunning C1 Chronograph Amethyst – a masterpiece both inside and out. (In some slight ways it may even be reminiscent of the Concord high-jeweled exceptional pieces that came out in the late 1980s and were true winners. Does anyone but me remember those?)
This haute Joaillerie watch is set with 217 baguette-cut amethysts totaling 13.80 carats – and offers distinctive lines , rounded curves and a singular splendid look that does not give away the fact that 
the watch is an automatic COSC-certified Chronometer chronograph!. Indeed, inside this magnificent beauty beats a Valgrange caliber at 28,800 vibrations per hour. The 25-jewelr movement features a snailed rotor and Cotes de Geneve motif. It offers 48 hours of power reserve and chronograph function. The watch case is crafted in 18-karat white gold and is water resistant to 30 meters. The strap is purple alligator and even the clasp and the crown are set with baguette-cut amethysts.The approximate retail? A mere $150,000 — a drop in the bucket for royalty.